‘Survey: Social Media To Influence Half Of Holiday Shoppers’ – ‘Marketing Land’ Article
Greg Sterling says, “According to a new holiday shopping survey sponsored by e-commerce platformMarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year.
The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce. Among other things the survey found that “1-in-3 shoppers will do more than 50 percent of purchases via mobile devices.”
This is a statement of intention that needs to be qualified accordingly. But it indicates the degree to which shoppers are increasingly open to mobile (smartphone, tablet) purchases”.
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