Amy Gesenhues says, “Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface.

Google says its new Tag Manager API has, “All the power of the web interface.”

The new full-featured Google Tag Manager API lets you customize the infrastructure to suit your needs, whether that means building your own tools or better integrations with your existing workflow.

Google Analytics Blog”.

Google Analytics Launches New Set Of Tools For Tag Manager Users

Marketing Land

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