Derek S. says, “With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence.

While the effectiveness of pay-per-click ads still divides search marketers, those that use the advertising format must take every opportunity to make their ads as effective as possible, say, for example, by including a click-to-call button.

In early November 2014 Google has stated that it will begin offering a new feature for businesses that will allow them to use local numbers as call extensions in AdWords ads”.

Google Enables Local Calls from PPC Ads

Website Magazine

Sharing is caring