‘What Can Google Analytics Really Do?’ by John Chow
Chow says, “Google Analytics allows bloggers to see almost every statistic under the sun in regards to their site. The benefit of seeing these statistics is the opportunity it provides to watch growth, see mistakes, and make adjustments accordingly. It is important for bloggers to understand Google Analytics and what it has to offer. Here we will review a few tips to help you understand these statistics!
Firstly, the average visit duration – how long readers are staying on your page – per given amount of time (such as “monthly” “daily” or “hourly”). From experience, if visits are lasting less than 1 minute, readers are skimming maybe one page or two, and not actually reading or participating in any content on the pages”.
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