‘How branded search and ads affect organic CTR’ – ‘Econsultancy’ Blog
Graham Charlton says, “A new study underlines the importance of organic search rankings, and the value of a page one ranking.
Put simply, If you’re not on page one of Google’s search results, you’re almost nowhere, with pages two and three picking up just 5.59% of the clicks.
The study also has some interesting insights into the effect of ads on CTR, and differences between mobile and desktop search”.
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