Lisa Kasanicky says, “Over the past decade, the blog has morphed from a personal diary into the most dynamic element of a website. It, or a manifestation of it, now constitutes the core of every brand website in the world.

Blogs have become so mainstream that creative types will do anything to avoid calling it a blog: “It’s a magazine.” “No, it’s a newsroom.” “Eureka, it’s a journal!”

People, listen up. It’s a blog. And no matter what name you give it, the corporate blog is the backbone of your brand messaging.

And it requires constant upkeep of plugins, features, images, tun-eups… oh, yes, a proliferation of engaging content, too.

That’s where the contributor model comes in. For organizations, the blog is no longer the voice of one person. It’s the voice of many telling the story of your brand”.

Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog

MarketingProfs

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