Erika Nepoletano says, “Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?

That’s how Copyblogger has felt about its Facebook page for quite some time.

As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience.

Just over three months ago, Brian Clark reached out to me for some extra help on the page.

He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years”.

Why Copyblogger Is Killing Its Facebook Page

‘Copyblogger’ Blog

Sharing is caring