‘How to Build an Instagram Influencer Campaign in Six Steps’ – ‘MarketingProfs’ Blog
Ryan Stewart says, “Fast-growing Instagram has exploded to over 200 million monthly active users in just three years. And although millions of businesses have joined Instagram, few have successfully figured out how to harness the popularity of the image-based social platform.
With not many advertising options available for marketers who’d like to use Instagram, a growing trend is the use of influencers—Instagrammers with a large following—to help with marketing efforts.
Influencer marketing is not a new concept. You’ve probably seen it before on blogs, Facebook Pages, Twitter, and other social media outlets. Instagram, though? It puts all the others to shame!”.
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