Ben Davis says, “How do you create content that gets heard from within the maelstrom of online media?

Well, consumers are looking for trusted and credible sources of information. Partnering with influencers who already have the ear of a community can be a way to create trusted content and get it shared by the right people.

The latest in the Econsultancy Masters of CX series is called ‘Influence the Influencers – The Magic of Co-Created Content’, authored by Lee Odden, CEO of TopRank.

Do download the report to read in full, but first I thought I’d pick out my favourite tips”.

Six tips for finding influencers and co-creating content

‘Econsultancy’ Blog

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