Selena Larson says, “Yahoo CEO Marissa Mayer has spent close to two and a half years at the helm without articulating any particularly clear strategy for revitalizing the hodgepodge of a Web company. Now, pressured by activist shareholders who want her to cut costs and send its Alibaba-IPO windfall back to investors, Mayer has basically announced that she plans to … do more of what she’s been doing.

During the company’s quarterly earnings call on Tuesday, Mayer defended her strategy of acquiring startups—the majority of whose apps and servicesalmost immediately vanished without a trace. Since Mayer took the helm in 2012, Yahoo has spent $1.6 billion on acquisitions. Most of that went to snap up social blogging platform Tumblr ($1.1 billion) and mobile analytics company Flurry (presumably somewhere around $300 million)”.

Marissa Mayer’s New Plan For Yahoo Looks A Lot Like Her Old Plan For Yahoo

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