‘Segmentation: How a small office supply ecommerce site boosted revenue 25% by sending more emails’ – MarketingSherpa Case Study
Courtney Eckerle says, “”We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope.
The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from this email transformation.
This campaign from JAM Paper is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign. We looked at all of our case studies and speaker applications and selected the best content to share with you“.
Segmentation: How a small office supply ecommerce site boosted revenue 25% by sending more emails
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