Katie Oakes says, “Each week, we will provide you with real time insights and trends for the 2014 holiday season: how consumers are shopping, what they are searching for and how marketing campaigns can be optimized to maximize rewards for both consumers and brands. Sign up to receive the weekly #HolidayHotSheet in your inbox and stay tuned to the blog for highlights and additional holiday coverage.

The holiday season is picking up speed! This week, we bring you insights into the types of emails we expect to perform well this year. We also take a look at the mobile shopping behavior of consumers, and how you can use mobile tactics to strengthen this year’s campaign.

What’s hot this week:

  • Email volume is up by 26 percent season-to-date among multichannel retailers.
  • 37 percent of visits to the top retail sites come from smartphones or tablets”.

#HolidayHotSheet: Mobile shopping behavior, lookbooks, countdowns and more

‘Experian Marketing Forward’ Blog

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