‘5 Reasons Your Content Marketing Strategy Isn’t Working’ by John Chow
Chow says, “Content marketing is becoming more important as time goes on changing the way that bloggers engage with their readers. Through content, we connect with our readers providing them with resources they need to solve a problem. However, it can work both ways, allowing us to accomplish our objective as well. For example, through the right content marketing strategy, we can sell products, increase conversions, build an email following and create a buzz on social networks through social shares, etc. Many would agree a solid content marketing campaign can be the key to a successful business. However, many would also agree that it’s not easy coming up with a strategy that resonates with your readers”.
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