‘7 Tips to a Stellar Welcome Email’ – VerticalResponse Blog
Lisa Furgison says, “When a new subscriber comes along, you want to dazzle them. How? Greeting your new subscribers with a welcome email is the first step to impressing your new contacts.
To help you create a stellar welcome email, we have a list of seven tips to follow:
1. Send a welcome email immediately
When someone new signs up for your email list, they are actively seeking more information about your company. Don’t leave them hanging. You want to feed their curiosity while it’s piqued, which is why you want to send a welcome email right away – within 48 hours is best.
2. Offer value
A welcome email goes beyond the kind message that simply welcomes a new subscriber to your list; it sets the tone for your relationship. You want to show your subscribers that every email, including the very first one they receive, has value, says Shemiah Williams, President of Modern Graffiti Marketing Group“.
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