‘How to Manage 19 Social Media Channels′ by Jay Baer
Baer says, “Dave Murray‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan andMichigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. A Healthier Michigan shares tips, encourages families to stay active, and generally promotes a healthy lifestyle, while Michigan Blues Perspectives keeps readers up to date on healthcare reform and news.
These blogs have their own bifurcated social channels, as well. “The subjects themselves dictate the channels,” Dave says. Content that educates members about how to make decisions about their healthcare, health insurance, or other related issues ends up on Michigan Blues Perspectives. The recipes, health tips, and food or exercise trends show up on A Healthier Michigan”.
Comments are closed.
