Amy Gesenhues says, “Many are predicting strong online retail sales this holiday season. Earlier this month, theNational Retail Federation released a study claiming 56 percent of shoppers plan to buy online – a 51 percent increase over last year, and a record high according to the NRF.

PunchTab, a technology provider for CPG and retail brands, is claiming an even more aggressive outlook. Surveying over 1,000 U.S. consumers last month, PunchTab found 90 percent of its survey participants were planning to shop online for the holidays.

Grouping survey responses by generation, PunchTab’s findings showed Millennials plan on doing the most online shopping, with 58 percent planning to buy gifts online”.

PunchTab Survey Says 90% Of Consumers Will Shop Online This Holiday Season

Marketing Land

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