Niti Shah says, “Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it.

All of these list segments give us a way to whittle down our databases and find thebest audience for a particular email, or for a particular piece of smart content on our websites.

But, while lists of contacts that fit a target audience are very important, it’s equally important to create lists of people who you don’t want to receive any email content aimed at that audience”.

7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

HubSpot

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