Courtney Eckerle says, “As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy.

Read this award-winning case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over the legacy contact process“.

B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%

MarketingSherpa

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