Dan Stasiewski says, “Data. Good marketers have already utilized it for email segmentation and automation. Providing that relevant, data-backed communication to users is what keeps open and click rates up and helps convert more leads to sales. But what about your website? Today, three-quarters of internet users say they get frustrated when website content has nothing to do with their interests. And who wouldn’t be? When users share their information with you, the quid pro quo isn’t just the ebook they downloaded; it’s making sure all future offers are as relevant to that user as possible.... [...]

Ian Lurie says, “Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It’s not an add-on or a separate thing. It’s an inseparable part of the user experience. Let’s act that way. Content: the silent epidemic Your site’s infested. Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the “real” web site, like a bad case of body lice”. It’s Time to Treat Content as Part of the User Experience MOZ Blog  [...]

On day sale on Turbo Queue Manager. This ticket system lets you manage your customer requests with simple software, keeping everything organized so its easier to manage. And, because you will be able to respond more quickly without overlooking anyting, your customers wil appreciate it, too. And you aren’t limited to hel requests. Use it for managing any work queue. For example, survey forms or reservations for a webinar. Or how about holding contests and other special events. With Turbo Queue Manager, you have full control over what to include in your form. Want more than just their names... [...]

Courtney Eckerle says, “As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy. Read this award-winning case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over the legacy contact process“. B2B Email Marketing: How a publishing company used marketing automation to increase... [...]

Seth Fiegerman says, “For the first time in several quarters, Wall Street didn’t like what Facebook had to say in its earnings report. Facebook posted its first $3 billion quarter and beat earnings estimates for the September quarter, but concerns about the company’s plans to ramp up spending pushed the stock down by as much as 10% in after hours trading. The stock was down by about 6% in early trading Wednesday, effectively shaving off more than $10 billion from the company’s market cap overnight”. Facebook’s spending spree is making investors nervous Mashable  [...]

Graham Charlton says, “Doug Kessler, who runs B2B content agency Velocity, will be speaking at next month’s Festival of Marketing.  Here, Doug talks about the content marketing backlash, the importance of quality, and the importance of tone of voice… Can you tell us a little about your presentation at the Festival of Marketing? I’ll be talking about Insane Honesty in content marketing (and marketing in general). That means instead of hiding your product’s biggest weaknesses, you actually expose your worst points proudly. It’s a viscerally counter-intuitive thing... [...]

Lauren Orsini says, “So far, Reddit’s business model has been to provide the tools while users do the rest. This pattern continues with Redditmade, the company’s first foray into crowdfunding. “Redditmade gives you the flexibility to create almost anything you want, easily raise money, and support causes you care about,” wrote Kaela Worthen Gardner, marketing manager at Reddit, in the Redditmade official introductory post. “It’s also a great way for others to find awesome new products they’ll love and support other redditors while knowing their information and money will always... [...]

Christopher Ratcliff says, “If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them. There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think”. What... [...]

Derek S. says, “As consumers continue to larger amounts of time on their mobile devices, both on the mobile Web and within apps, merchants have had to adapt. In order for merchants to keep up with their consumers, many have had to turn to outside platforms and solutions. Apptive, a mobile commerce app platform, has announced the newest version of its platform called Apptive 3.0. There are a few key updates to the platform that will help merchants drive greater sales. The first is an integration with Google Analytics“. Drive Engagement and Conversions with Push Notifications Website... [...]

Sonia Simone says, “Are you addicted to productivity advice? I was, for a long time. I bought every system, book, and blueprint out there. I had a very spiffy David Allen-inspired GTD process that was only 642 steps long and took a mere 3 hours a day to implement (during which time I wasn’t actually, you know, getting anything done). That wasn’t David Allen’s fault, by the way, it was mine. But I don’t think I was alone”. The Surprising Spooky Secret to Enduring Success Habits ‘Copyblogger’ Blog  [...]