Thomas Husson says, “As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely granular understanding of their customers, then anticipate their expectations, and develop unique insights to power better marketing across all channels, not just mobile“. Mobile’s Untapped Value Is In Contextual Data The Forrester Blog  [...]

Daniel Burstein says, “”Testing is the only way to find customer logic.” The above quote is from a respondent to the MarketingSherpa Ecommerce Benchmark Study survey. In this chart, we’ll look at data generated from responses by 2,151 marketers and explore the correlation between A/B testing and ecommerce success“. How are successful and unsuccessful ecommerce companies approaching online testing? MarketingSherpa  [...]

Peter Bray says, “Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on. Followerwonk now adds content analysis and user profiling, too In the Analyze tab, you’ll find a new option to examine any Twitter user’s tweets. (Note that this is a Pro-only feature, so you’ll need to be a subscriber to use it.)”. Introducing Followerwonk Profile Pages MOZ Blog  [...]

Pamella Neely says, “Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox. One in six is a lot. What if one in six of your customer-service emails went missing, or one in six order confirmations? Even with... [...]

Spencer Kollas says, “You may have heard that Google recently announced the release of a new app called Inbox. Inbox is Google’s next step in its effort to change the way people use and interact with email on their mobile devices. It is important to note and understand that Google is not changing Gmail, they are simply offering a new app for mobile users. Google has always been at the forefront of innovation with regard to email by adding ways to make it easier for their customers to control and manage their inbox experience. Gmail was one of the first email systems to monitor and filter... [...]

Corinne Sklar says, “For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a “batch and blast” approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed. But there’s good news. You can cut through the clutter by creating personalized email campaigns that are relevant—sometimes irresistible—to the people you are trying to reach. Companies need to adopt new strategies... [...]

Whatever your niche, you need to get your ads in front of interested people. Absolute Jacker, being released at 11 AM EDT, can get your ads seen by visitors to any site you choose. There have been other software packages and plugins that make this claim. Absolute Jacker has capabilities no other software can match: There is no change to the site where you want your ad to be shown. Nevertheless, now you can put your own pop ups on massive sites like YouTube and TMZ. And you can “lock” people from seeing YouTube videos until they share your page or fill out your CPA offer. You can even make other... [...]

Martin Beck says, “When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today. Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined. Facebook maintained its dominance despite a slight slip — 1.03 percentage points — since... [...]

Thomas Husson says, “Marketers are in love with the latest mobile “shiny object” – and with technology acronyms – NFC, AR, LTE, BLE, RWD, QR. What’s more, hype questions abound: Will beacons replace NFC? Do you believe in HTML5 or should we develop a native app? Should we build an app for Apple Watch? But most of the time, these questions are irrelevant. The reality is, marketers are increasingly using a variety of mobile tactics and technologies – but this use is rarely sophisticated and more often than not, does not match customer behaviors. Sophistication of consumers’ use... [...]

Morgan Hauck says, “Infographics are powerful tools that marry design with compelling data. They’re intended to present information quickly and clearly in a more digestible way. In short, they are data + design, information + graphics = infographics. To help celebrate how the world is continuing to grasp visual content, here are a few delightful examples of infographic design in 2014 across a few categories. Some are funny, some more serious, but one thing is for sure: Each of these examples is equally inspiring. From static to animated, interactive to responsive, let’s take a look into... [...]