Lara O’reilly says, “Apple is transforming itself into a huge e-commerce company. Look at these recent moves the company has made:

Apple is expanding its in-app mobile ad platform iAd to 70 new countries,.

It is rolling out its own mobile payment service, Apple Pay.

It is installing advertising iBeacons into retail stores.

Its iTunes credit card database is growing toward 1 billion accounts on file.

It’s something Business Insider predicted earlier this year, but recent advances show how quickly Apple is growing its e-commerce empire. And this is fantastic news for advertisers”.

Apple Is Transforming Itself Into A Massive E-commerce Company For Advertisers

Business Insider

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