‘Content Marketing: How Tim Ferriss turned his blog into a successful email program’ – MarketingSherpa Case Study
Courtney Eckerle says, “When author, angel investor and self-described “email-phobe” Tim Ferriss realized he had collected hundreds of thousands of email addresses over seven years of posting to his blog — without ever sending an email — he knew he had to act.
From this base, Ferriss decided to create an email program that would drive content from lessons he learned while building up his audience“.
Content Marketing: How Tim Ferriss turned his blog into a successful email program
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