‘Five Key Email Automation Takeaways for Marketers’ – ‘MarketingProfs’ Blog
Emily Konouchi says, “Part of being a modern marketer means geeking out on data, so let’s get straight to the stats.
Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation for everything from cart abandonment programs to birthday emails have conversion rates as high as 50%, eMarketer reports. Yes, you read that correctly: One out of every two of these emails could convert.
Despite such findings, some marketers are reluctant to embrace email automation. Most holdouts think that adoption and integration would be too complicated, too costly, or too much of a time commitment.
It’s true that successful deployment of an email automation solution requires some time to get off the ground. But automation doesn’t need to be complicated—and it shouldn’t be daunting. After all, most of us are already automating in our personal lives even if we don’t realize it—setting up monthly utility bills for auto-pay or scheduling regular prescription refills”.
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