‘Google Patent For Ads That Follow You Surfaces’ – ‘Marketing Land’ Article
Ginny Marvin says, “Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad itself.
That’s what’s laid out in a Google patent that recently popped up in the public records and has gone unnoticed. The patent, which dates back to 2003 with a continuation made in 2011 (US 8838479), is titled “System and method for enabling an advertisement to follow the user to additional web pages”.
In a vision for moving beyond “garish” banners, the patent outlines a system for delivering ads that enable “a user to obtain additional Internet-based content while still viewing the advertisement”.
The problem the patent aims to solve is: “The annoyance factor of ads today causes many people to not want to investigate what the ads are offering”.
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