‘The Psychology of Personalization: Why We Crave Customized Experiences’ – HubSpot

Erik Devaney says, “The Dark Ages.

For those of you unfamiliar with Medieval history, the Dark Ages refer to a period of crippling technological degradation. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio.

During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched”.

The Psychology of Personalization: Why We Crave Customized Experiences

HubSpot