Katie Oakes says, “The Internet of Things — everyday objects that connect to the internet and other smart devices — used to be reserved for ‘geeks’ and ‘techies.’ But as the holiday season approaches and more and more smart products are released into the market, interest in the Internet of Things is growing rapidly. In fact, since 2011, search activity for smart watches and fitness devices increased almost 80 fold, with a higher rate of peak during the 2013 holiday season.

 

But smart products aren’t just limited to wearables — interest is rapidly growing in home automation products, like Samsung SmartThings and Phillips Hue, as well. Since 2011, search activity in this category has grown by a factor of 31, with most of the peak in interest occurring just since July 2014. And given the rapid growth in the category, many consumers are searching with non-branded terms, like “smart home technology” and “home automation,” which have similar search share to some of the leading branded product names”.

The Internet of Things is heading mainstream this holiday season

‘Experian Marketing Forward’ Blog

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