Matt Asay says, “Last year, VMware president Carl Eschenbach told a group of business partners, “I find it really hard to believe that we cannot collectively beat a company that sells books.” He was, of course, referring to Amazon. And as it turns out, they can’t.

Indeed, that bookseller seems hell-bent on destroying the business of every other 20th century software company. So far, it looks like Amazon will succeed.

So much so, in fact, that at AWS re:Invent this week, Amazon Web Services (AWS) chief Andy Jassy declared that AWS could become Amazon’s “biggest business.” That’s a mighty bold statement for a company that did $74 billion in annual revenue last year, only $5 billion of which derives from AWS“.

Amazon’s Cloud Looks Unstoppable—And Databases Are Its Next Target

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