‘How To Hack The B2B Buying Cycle’ – ‘Marketing Land’ Article
Rachel Balik says, “At this point, it’s pretty common knowledge that two-thirds or more of the B2B buying cycle takes place before the buyer reaches out to the vendor.
We all know that’s a big deal, but we’re not all in agreement about what exactly that means – or, more specifically, we’re not exactly sure how to integrate this new digital buying behavior into our marketing strategies in a way that will be effective at driving revenue.
Although we don’t usually describe it so bluntly, when it comes down it, the digital age has led to a lot more work for marketers and increased confusion from sales as their role in the process gets smaller (at least on paper)”.
Comments are closed.
