Todd McCormickValentine says, “It’s beginning to look a lot like Christmas — at least inside retail stores. Now it’s time to make sure your digital marketing is just as ready for the holiday shopping season.

Gift-givers who aren’t already buying are at least making their shopping lists. If you can engage buyers with digital marketing during the pre-purchase research phase, you stand a greater chance of increasing conversion rates — both online and in-store.

Just consider the following:

  • 22 percent of consumers spend more money as a result of using digital, with just over half spending at least 25 percent more than they originally intended.
  • 84 percent of shoppers used some type of digital device for shopping-related activities before or during their most recent trip to a store”.

5 Ways to Increase Conversion Rates This Holiday Season

Silverpop Blog

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