Suzanne Blackburn says, “The 2014 Holiday Marketer Report leverages the results of a survey conducted among marketers from regions around the world as well as performance data from the 2013 holiday season and consumer trend research to reveal the key holiday marketing trends, strategies and tactics that will define the 2014 holiday season. The following are five key global marketing trends and regional differences, among others, found in the report:

Paid Facebook advertising will rival organic campaigns across other social networks, particularly in North America

During the 2014 holiday season, marketers surveyed will run more campaigns on Facebook than any other social network. Globally, 49 percent of marketers who run social-media campaigns will do so via organic Facebook posts, and 34 percent plan to use paid ads or boosted posts”.

5 key holiday marketing trends and predictions

‘Experian Marketing Forward’ Blog

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