‘4 Traits of Compelling and Socially Shareable Videos’ – ‘Business 2 Community’ Article
Pat Lor says, “Video has become the single most important and effective medium for content marketers, and its popularity continues to grow. Google serves up 188 billion videos annually and Americans consume 75 million video clips per day. In the past two years, video spending by marketers has increased 40 to 50 percent annually. A whopping 76 percent of marketers plan to ramp up again in 2014.
The reason for video’s popularity is simple: it works. Video content is easy to digest and information presented in videos has proven to be simpler for most people to retain. The best news for marketers? Video outperforms other types of content 2:1 in terms of conversion.
Sadly, great content isn’t enough. Your corporate video must be found via search engines and be promoted. Most importantly, it must be easily found and shared via social media. Videos accessed via social media networks and through friend recommendations are more likely to be viewed to completion and are most likely to result in viewer action“.
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