‘Just how much of a ranking signal is HTTPS?’ – ‘Econsultancy’ Blog
Michael Hewitt says, “Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page.
Our analysis shows that HTTPS could be making a significant impact.
Google officially announced that a HTTPS protocol is regarded as a positive signal to its algorithms in August 2014. A move, the search engine claims, that is designed to protect the safety, security and privacy of its users.
Google stated that, as a ranking factor, HTTPS would have significantly less weighting than other known ranking factors, such as content, domain authority and so on, but it is a factor nonetheless and one that the search engine may decide to strengthen over time”.
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