Graham Charlton says, “Today sees the release of our Econsultancy’s sixthConversion Rate Optimization Report, in association with RedEye.

The report looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates.

It is based on an online survey of over 1,100 client-side and supply-side digital marketers and ecommerce professionals, the highest number of respondents in the survey’s history.

Here are four findings from the report….

Dissatisfaction with conversion rates

The vast majority (89%) of companies see CRO as ‘crucial’ or ‘important’ to their overall digital marketing strategy, and conversion rates have increased for 72% of respondents.”.

Four key findings from our Conversion Rate Optimisation report

‘Econsultancy’ Blog

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