‘Christmas toys: from PPC results to landing pages’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Although this may just seem like a topical festive themed post, the lessons here are applicable all year round.
I just thought why not use 2014’s biggest toys as a control group, then I can do some sneaky Christmas shopping at the same time.
Transparency! It’s what we stand for here at Econsultancy.
As our editor Graham Charlton points out in his article on essential PPC landing page success factors a common mistake in paid search strategy is to focus entirely on keyword targeting and CPC management whilst ignoring the vital role that landing page optimisation plays in converting visits into actions”.
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