‘How to Increase Conversion Rates by Decreasing Choices’ – HubSpot
Ginny Soskey says, “I don’t know about you, but I hate shopping for shampoo.
I know roughly what kind of shampoo I need — something that doesn’t dry my hair out — but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!)and each one has a zillion types (Color Protection! Damaged Hair! Hydro-Recharge!). When the choices get overwhelming, I’ll end up going for the one that sound the most innocuous and least expensive.
Too many choices isn’t just something that paralyzes people in the shampoo aisle: It can paralyze visitors to our website, too”.
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