Allison Howen says, “A new study reveals that the number one reason consumers avoid online shopping is the lack of in-person assistance and proactive engagement from brands.

The study, which was commissioned by Moxie Software and surveyed more than 2,500 consumers, found that 72 percent of respondents want brands to proactively engage with them online – especially when they are struggling on a website. Moreover, two out of three shoppers say they would do more of their shopping online if they were offered proactive engagement”.

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