‘Will Google PageRank Still Matter in 2015?’ by John Chow
Chow says, “Measuring the relative importance and popularity of a website has always been a rather tricky affair and several different metrics have emerged over the years to quantify this kind of quality. The thing is that the nature of the Internet has continued to change and evolve, arguably reducing the relevance of these metrics.
Seriously, aside from a handful of networks and the random inquiries of some media buyers, when was the last time that you had someone bring up an Alexa ranking in any sort of real meaningful conversation? And sure, some people will argue that Alexa is still relevant and that you should care where your site ranks on something like Compete.com, but at the end of the day, the only thing that really matters are your actual traffic numbers”.
Comments are closed.
