‘Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility' - 'Copyblogger’ Blog | Internet Marketing NewsWatch

Yael Grauer says, “Let’s be clear: You need emotional appeal in your writing.

Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you’ll naturally learn about their emotional states.

But when you communicate with your audience, you need to strike the right emotional balance.

In fact, getting heavy-handed with emotional appeal in your writing can backfire and potentially harm your credibility”.

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‘Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility’ – ‘Copyblogger’ Blog