Agu De Marco says, “With the growing popularity of mobile devices and rapid development of social networks supporting video content, video marketing is gaining ground and becoming a prominent tool for engaging online audiences. Short-form and highly-interactive videos are here to stay and more social networks like Facebook are competing with YouTube to become the number one video destination. Statistics have shown over the last couple years that people are much more likely to stay on a site, or spend time on an email advertisement if there is a clip to watch. Consumers can now enjoy high-quality multimedia content wherever they are, which will present new opportunities for brands to benefit from the power of video“.

10 Video Marketing Trends for 2015 [Infographic]

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