‘How to make 8 pieces of content from 1 piece of content′ by Jay Baer
Baer says, “I’m nearing episode 70 of my near-daily video show, Jay Today.
Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. In fact, I recorded a Jay Today episode about Facebook video surpassing YouTube potentially.
But in addition to creating and posting the videos as videos, Jay Today has become a lynchpin in our initiative to further atomize our content. Each and every Jay Today episode becomes 8 pieces of content across a variety of platforms.
Why Commit to Shooting 3 Videos EVERY Week?
I started the Jay Today show because I believe we will continue to increase our consumption of video (and audio – see our amazing infographic on the rise of podcasting), while our consumption of text declines. I wanted to be out in front of that trend”.
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