Roy Chomko says, “The technical and aesthetic components of “good” Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product.

However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals.

From a website’s conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.

1. Know your audience

Obviously, one of the first steps to striking a balance between design and functionality is to understand exactly how your audiences will be using your site. Are they searching for information or trying to make a purchase?”.

How to Master the Balancing Act Between Web Design and Functionality

MarketingProfs

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