Patricia Chui says, “Content is everywhere on the web – and there’s a lot of it. What we consume each day is just the tiniest fraction of what’s out there. So how are we to find great articles and videos that we often don’t know exist?

Adam Singolda founded Taboola in 2007 with the goal of bringing content to readers, rather than making them go out and search for it. Advertisers and publishers (including Business Insider) now use Taboola’s discovery widgets to distribute articles, videos, and slideshows across the web, to the tune of 150 billion overall recommendations a month.

As user behavior evolves, Taboola hopes to be instrumental in helping publishers and marketers evolve, as well. Business Insider’s President and COO Julie Hansen recently interviewed Singolda over email about what publishers aren’t doing right in mobile, why the future will be personalized, and what surprised Singolda about what people will (and won’t) click to read”.

Taboola CEO Adam Singolda On Mobile Mistakes And Why The Future Will Be ‘All Personalized’

Business Insider

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