Martin Beck says, “Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets.

Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced card, either online or in a retail store.

This brings some obvious benefits for retailers, who have long struggled to link digital marketing with retail sales. As Twitter product manager Tarun Jain explained in a blog post:

With Twitter Offers, advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline. Additionally, we make it easy for merchants to get up and running because they can use their existing payment network”.

Twitter Offers Will Put Digital Coupons Within Tweets

Marketing Land

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