‘Holiday Shopping by the Numbers [Infographic]’ – HubSpot
Susannah Morris says, “The holiday shopping season is upon us! November and December sales for retailers are expected to top $616.9 billion. In the run up to Cyber Monday, let’s take a look at when, where, and how consumers are expected to shop.
While there has been some backlash about stores opening on Thanksgiving, shoppers are still expected to spend $2.6 billion in-store, $766 million online, and $192 million on mobile on Thursday alone. Ecommerce provides the best of both worlds for “Black Thursday” because you can start your sales early for the benefit of the post-dinner shoppers, while not taking advantage of your staff on the holiday”.
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