Yuya Chen says, “A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.

Mobile devices ­ and the real-time view of consumer foot traffic they enable, are the key to connecting online activities to offline commerce and store visitation, according to a recent mobile study by Nielsen commissioned by xAd.

The study, “Campaign Design for Driving In-Store Visits,” analyzed and measured consumer behavior across 12 major brands and nearly 80 individual ad campaigns in the retail, restaurant, and auto verticals. It focused mostly on two aspects of a mobile campaign: location targeting and creative messaging”.

Mobile Ads Drive Differing In-Store Visits Depending On Sector

ClickZ Blog

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