‘Four hallmarks of a successful conversion rate optimization strategy’ – ‘Econsultancy’ Blog

Bola Awoniyi says, “The difference between successful and failure is often in the details.

This is why the virtues of testing and optimizing are continually extolled on platforms which claim to promote best practice.

From lingerie companies A/B testing their models, to Amazon’s authority and leadership in ecommerce and customer experience, the internet is full of examples of how conversion rate optimization has helped organisations achieve better outcomes and better serve their customers.

However, examples can only take you so far. In order for companies to create a sustainable competitive advantage from conversion rate optimization (CRO), a strategic approach must be taken.

The 2014 Conversion Rate Optimization report by Econsultancy and RedEye has revealed some characteristics of organisations that are successful in their CRO efforts and the following four characteristics are among the most effective”.

Four hallmarks of a successful conversion rate optimization strategy

‘Econsultancy’ Blog