‘Responsive Design: How Fathead gets out of the way of its customers’ – ‘MarketingExperiments’ Blog
Daniel Burstein says, “Responsive design.
It’s more than just a buzzword. It’s an optimization challenge.
After all, what responsive design really means is that you need more than one optimized design.
It is a marketing challenge not to be overlooked. After all, it’s hard enough to discover one effective design for a website that is optimized for conversion. With responsive design, you need three, four or maybe more designs to present optimized experiences for customers on many different devices.
To help you overcome this and other mobile marketing challenges, I interviewed Michael Layne, Director of Internet Marketing, and Jen Rademacher, Chief Information Officer, both of Fathead”.
Responsive Design: How Fathead gets out of the way of its customers
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