‘How AO.com owned Black Friday with agile marketing’ – ‘Econsultancy’ Blog
Graham Charlton says, “We like agile marketing here at Econsultancy. It’s a sign that an organisation has the right setup, as it can react quickly and take advantage of situations.
It’s also often very clever and / or amusing.
Here’s another example from Black Friday. Seeing that rivals’ sites were suffering under unexpected levels of traffic, AO.com saw an opportunity.
As these stats show, Argos, John Lewis and Curry’s all experienced higher then expected traffic levels.
Compared to Black Friday 2013, the three retailers experienced 100% more traffic than this time last year, 162% more for Currys”.
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