Daniel Weisbeck says, “Despite the effort and investment that has been made in improving mobile websites, they are still falling far short of visitor expectations. According to internal research, the top issue for people is still speed, as 96 percent of people said they encountered sites that are too slow. Due to speed as well as other issues, 91 percent have said that they have used a competitor’s website instead.

With these expectations in mind, marketers are under real pressure to deliver. In this article, we look at five key marketing considerations when developing for mobile:

1. HOW CAN I TELL IF MY SITE IS FAST ENOUGH?

People are impatient with slow websites and this costs brands heavily. At a recent conference, a spokesman for Walmart commented that for every second that a page takes to load, conversion halves. This creates an immediate need for marketers to be able to align bandwidth speed with conversion”.

5 Mobile Website Issues Marketers Need to Watch

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