David Moth says, “I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.

We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it’s hard to avoid getting swept up in the hoopla.

So far we’ve covered pre-Black Friday predictions, Black Friday email marketing, Black Friday site crashes and several other Black Friday angles.

And to round it all off, here are a load of Black Friday/Cyber Monday stats. And let that be the end of it…

UK increases paid search spend

You will have noticed that UK retailers bought into Black Friday in a big way this year”.

All the stats you need from Black Friday & Cyber Monday 2014

‘Econsultancy’ Blog

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